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5 WordPress SEO Tools That Small Businesses Should Use in 2022

Juliano Costa by Juliano Costa
December 27, 2021
in Articles, Marketing
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WordPress is a very popular Content Management System (CMS) that is used on 40% of all websites. It is an open-source CMS, which means anyone can use it for free while a group of people around the world keep improving it.

If you run a small business, you can move your website to WordPress from another platform and start taking advantage of its high quality and ease of use to build a strong online presence, which will help your business grow. If you already use WordPress, you can use its SEO tools for your WordPress site.

Choose third-party plugins or use built-in features to make your site more search engine friendly. WordPress helps you make your site more search engine friendly. With the right SEO tools, you can make your website better for visitors, so they have a better time. In fact, you can’t forget this checklist for web developers to start off on the right foot.

This article talks about the five SEO tools for WordPress sites that will help your site show up better in search engine results, such as Google.

Chrome’s DevTools

Chrome DevTools is a tool that lets you get web development and debugging tools right into the Chrome browser. It has a panel that lets you change your site’s CSS in real time and see how the changes look. Moreover, you get a console that gives you real-time information about networks and gives you information about how your site is working. For SEO, you can use Chrome DevTools to learn more about how your site is performing and how quickly it loads.

4 easy steps to use this right away.

  • The first thing you need to do is install Google Chrome.
  • Then, go to the website you want to test.
  • As soon as you’re done, right-click anywhere on the website and choose “Inspect.”
  • Finally, press the keys Ctrl+R to start the test.

As soon as you run the test, you get a list of each request and how long it took to complete, as well as how long the whole site took to load.

Clearscope

Clearscope uses AI to make content better. It helps you make content that is very relevant to your target audience by using the Generative Pre-trained Transformer 3 (GPT-3) method.

https://www.clearscope.io/assets/splash/optimize-ss-af77262f2d0d88f3fbdf4dc53b974db621a64a9748ad57fa09f168fda005e10f.png

Small businesses like Clearscope because it gives them the information they need to write effective content and compete with market leaders. It blends the methods that Ahrefs and Yoast use to come up with a list of keywords to use in the text. This saves SEO professionals a lot of time and effort because they don’t have to do keyword research and manually make a target list.

With Clearscope as your SEO tool for WordPress, you get a content “rating” on an A-F scale that tells you about readability, keywords, and link criteria. SEO newbies who don’t have the time or money to learn about all the different metrics will benefit from this.

Broken Link Checker

SEO is a lot about how you manage your content and the things that go with it. When you have a complete SEO audit, you look at more than just web pages, articles, and keywords. And this means going through your site to find and fix broken links (if any). When Google finds a broken link (also known as a 404 page), it thinks this is bad for people.

Broken Link Checker does all the work of looking for broken links in your content on your website. When it takes a few minutes, you will get a list of all the broken links You can either get rid of them completely, or you can get them back with the right references. Continue to use the plugin to scan your site often and get an alert when a link doesn’t work.

Tip: Turn on the “continuous scanning.” Then, repair your links in batches and then remove them again.

GTranslate

GTranslate uses Google Translate to translate your site content into 103 available languages. It can help you reach more people if you use it on your WordPress site. This tool can change pages, posts, categories, tags, menus, and other things on your website. It can also change the language of your website.

It has a widget that lets people change the language of your website. Choose from ten different widget styles that show languages in a menu bar, flags, or text.

There is also a paid version of GTranslate that has better options for registering your site with Google Search Console in different languages. The basic version is free. The paid version has the following advantages.

  • A fully indexable site
  • URL slug translation
  • Metadata translation
  • org microdata translation

It costs $7.99 a month for GTranslate Pro if you only need one language to work. For every language, it costs $17.99 a month.

Rank Math

Rank Math is a powerful SEO plugin for WordPress that helps you improve your site while you write content. It gives you real-time information about your posts without you having to leave the WordPress interface.

Use its snippet preview to make better title and meta description text. This reduces the risk of Google’s search results not being shown correctly. Rank Math is made for speed. It won’t hurt your site’s search engine optimization. This isn’t the only thing it comes with. It also has a lot of SEO tools, like redirects, 404 tracking, and optimization for WooCommerce stores.

https://rankmath.com/wp-content/images/home/06-Industry-Leading-Support.jpg

This plugin is great if you are a one-person team or work for a small business. It can help you keep your website healthy. Rank Math’s powerful SEO analytics feature has all the data you need to do these things at your fingertips.

Conclusion

There are many other tools that you can use to make your WordPress site better. As a small business, move resources that help you save money and still make a difference. With the tools above, you don’t have to do a lot of work to improve your WordPress site.

You can always look into more tools and resources and use them in a meaningful way to improve your site’s key metrics. However, while you’re doing this, make sure you only buy the tools you need and that are good enough for your needs after reading reviews. Avoid relying too much on add-ons, because too many plugins can slow down your web page.

Tags: digital marketingdigital specialistmarketingseotools
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Juliano Costa

Juliano Costa

Digital Marketing Specialist in constant learning and evolution. Since 2005 using digital marketing as a tool for transformation and growth of small to large companies. Leading multidisciplinary teams, with deep knowledge in marketing and technology (programming/design), I could become a key player and integrator between the marketing and development teams, facilitating the traffic of information and executing projects that achieved excellence due to the reduction of noise, allowing greater agility in delivery and capacity of results.

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