Getting a customer review is a powerful way to get feedback from people. It doesn’t matter how big or small your business is; customer reviews are important to all of them.
Reviews are influential.
A good review can make people want to go to the business and buy its products or services. This can help a small business reach more people and reach out to new groups.
They make the company look better.
Customers will be more likely to buy from a business that has a long history of good customer service.
There are many things that businesses can learn from customer reviews.
This is true of both good and bad reviews. The more positive reviews a company has, the easier it is for them to figure out which of their products or services are most popular with customers, or what makes customers keep coming back for more. A bad review helps businesses figure out where they need to improve and do better for the customer.
Now that you know what customer reviews are and why they’re important to businesses, let’s look at how small businesses can get customers to write and share reviews.
On Crowdsourced Review Platforms, make sure your business has a presence.
It will be hard for customers to write reviews about your business if you aren’t easy to find on the web. The best way to solve this problem is to have a business account on crowdsourced review platforms. Some of the most popular sites are Trustpilot and Yelp. A place where customers can write reviews, add photos from their experience, and rate through a five-star system is here.
What do you need to start a business presence on these sites? Here are a few things to think about as you start.
— The business bio: This is a few sentences about what your business does and what it can do for people.
— Category: It’s possible to choose the category, or industry, that best fits your business.
— Location: Include your business’s street address, city, and state so people can find you.
— Hours: Tell people when you are open and when you’re closed.
— Contact Information: You should also include your phone number and your website in this list.
You can also ask customers to leave reviews on social media sites where your business has an account. Just make sure that you use these platforms to make sure that customers and their needs are being met and heard.
Begin a Customer Review CTA
Always awkward to ask for a customer review, isn’t it? The best thing to do is not to ask customers at the check-out line to write reviews. Find ways to make customers act that aren’t as obvious as a “call to action” (CTA).
There are a few ways to start:
— After a good shopping trip or visit to your storefront, call or email the people who were there. They might need help in the future, such as scheduling another visit or buying a new item that goes well with the one they bought in the first place. Wrap it up with a note about how much you value feedback and a link to the places where your customers can leave reviews.
— If you get a good review, you might put it in an e-newsletter, post it on social media, or talk about it on your company blog or in a podcast episode. Getting a kind shout-out from a business you like and trust makes customers feel very important. They may want to tell their friends and family about the good news, which could help more people find your business and become customers.
— Recognize your team. In small businesses, many people work together as a team to make them work well together. This means that these people get to know countless different people and become well-known for their hard work and dedication. It’s a good idea to show off your team on social media. They will be more likely to name their favorite team member when they write a review if they had good experiences working with them. This is a good thing for both your business and your team, which is doing great work.
Motivate reviewers to stay connected.
This is how it works. Do this if you had a good visit or experience a few years ago, and it was just as good when you came back.
They can tell a story this way. In the beginning, they might tell you about how they first worked with the business and how it has always gone above and beyond, even though it has been a while since they worked with it. The more people who write legacy reviews about a company, the more trust they build in them. There’s a good chance that if someone you look up to says they love it, then you might, too.
